Tangerine Heart for Sketchbook 3, Q. Cassetti, 2010, sharpiesIt was wildness yesterday. It was Monday, the day after Thanksgiving. So, plenty to catch up with, and plenty coming at us fast. We are wrapping up the pancake/muffin mixes today along with stuff for the Museum, for Cornell and for the Big Client. Got a fast one from the Big Client this morning— a redo of a presskit that 2 agencies have touched aready and is missing the “wow”. I pried and pushed to find out what the “wow” means…and so confounded, I am working on a cracked acrobat file with layers upon layers of vector patterns merged with the text/copy. A mess just to pry the content out of the file. Ouch. Lots of flat planes of bright color…I hope that gets us to wow. I have very little wow in my mojo…I work very hard not to have wow.

Had a great and inspiring conversation with a like minded art director with an agency in NYC that is pursuing my doing some illustration for a Dairy Cooperative in NYS. He gets my work and worked with some of the Fraktur images, the vector stuff and some of my black and white work…parsing it to “Realistic”, “Folk” and “Symbolic” drivers to the work. Plus, he married the work with some cool fonts that I have been inspired by (and bought the one, and two more yesterday—see BadTyp to the left). I totally had forgotten about FontShop. Neville Brody (wonderful Neville Brody) is one of the principals there…and thus the work is fun and inspired (along with fonts from Matthew Carter). We talked prices. We talked deadlines (all doable)…and hopefully something will happen. Could be a good project and a good relationship as I really love this creative. Great brain…and we have common sensibilities.

Am working on a bunch of black and white Matryoshka doll illustrations (Wikipedia). They are just like chips…cannot get enough of them as they are decorative and fun. Not much meaning there…but I think they could be festive.

Gotta go and move the needle.